EVA Insights

Understand your audience and use what you learn at your next event.

Every conversation adds information. Insights connects it with answers to your objectives and available event data to help you understand interests, create audiences and personalise future communication.

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EVA Insights

Marta · attendee

Identified interests
Applied AINetworking

She has asked about AI sessions and given feedback on an attendee networking session.

At your next event

You can include her in an audience interested in AI and send a relevant message.

Conversations, answers to your objectives and event data.
Illustrative example. The names and situation are fictional.

From what you know about Marta to a relevant invitation.

The profile is the starting point. As an organiser, you can use that knowledge to select an audience and prepare your next communication.

  1. 01 · Select an interest

    Applied AI

    People interested in AI across your events

  2. 02 · Create an audience

    Marta and Luis

    Marta asked about AI sessions. Luis indicated that interest when answering EVA.

  3. 03 · Prepare an invitation

    Draft communication

    Hi Marta. Our next edition will include workshops on applied AI for events. You can explore the programme here.

Illustrative example. The organiser defines the audience and prepares the message; they can also export the list to use in their marketing tool.

EVA Insights

See what is happening in conversations across your event.

See activity, interests and questions that need more information. Use this to fill gaps in EVA’s knowledge and identify where your team needs to step in.

Illustrative example. The names and situation are fictional.

Information

A view of each person based on what you know.

Insights analyses conversations and available data to describe profiles and identify interests. That knowledge can be retained across events run by the same organiser.

  • What a person asks and says.
  • Their answers to the objectives you set.
  • Information from integrations, such as their registered sessions.

Audiences

Turn an interest into a group you can communicate with.

Select people who share an interest or match a profile. Generate a list and export it to your marketing system or prepare a relevant message.

  • An invitation about a topic that interests them.
  • Communication aimed at a particular attendee profile.
  • An audience for a sponsor initiative, using the available data and permissions.

Continuity

Start the next edition with what you have already learnt.

Recognising people across your events lets you retain knowledge of their interests. Use it to identify who might be interested in your next offering and enrich it with new conversations.

  • Continuity across events run by the same organiser.
  • Profiles that incorporate new information.
  • Interests guide communication; they are not a guarantee of purchase.

An audience you can use.

People interested in applied AI

Marta asked about AI sessions. Luis indicated that interest when answering an objective. Both can belong to an audience for a future event on the topic.

See how this audience is formed

Marta
Interest observed in her conversation.

Luis
Interest indicated when answering a question.

Illustrative example. The names and situation are fictional.
Overview