Athena: frequently asked questions from event organisers

Before putting a figure from Athena in front of your client, it’s natural to want to know who makes it, where it gets its studies from and what happens to what you ask it. Here are the short answers.

Who is behind Athena?

Sinapser, an AI lab for the events industry. It was founded and is run by Iván García, co-founder of the events platform Eventscase, where he has led technology since 2016.

It’s worth knowing from the start: Sinapser sells events technology. It makes EVA, an AI assistant that looks after an event’s attendees on WhatsApp. And EVA Brain, which reads an events team’s emails, meetings and documents and keeps each event up to date. It also designs AI activations and provides training and consultancy.

Can I trust what it says if it’s made by a technology company?

Judge for yourself. This is what you can check ^[1]:

• There is nothing to buy. Athena has no paid plan and no advertisers. The highest account level isn’t sold either.
• It doesn’t score studies. It doesn’t publish grades or verdicts on them. It shows you what each one says and you decide.
• It tells you who publishes and who pays for each study, as long as the study itself states it.
• All the studies are public. They are downloaded from their author’s website, either openly or by leaving your details in a form. Athena doesn’t host them: it links you to the original.
• Every figure carries its page. If in doubt, you open the document and read it.

Many industry studies are published by events software companies, such as Cvent or Bizzabo. Athena doesn’t hide it. Seeing who signs a study helps you understand what interest it may have.

What kind of studies does it bring together?

From almost the whole industry. Some real examples:

• Trade fairs. UFI, the global association of the exhibition industry, with its Global Exhibition Barometer from July 2026 ^[2]. AUMA, the German trade fair industry association, with AUMA-Trends 2026/2027 ^[3].
• Corporate events. InEvent’s State of Enterprise Events 2026 ^[4]. American Express Global Business Travel’s 2026 Global Meetings & Events Forecast ^[5].
• Agencies. AEVEA (Agencias de Eventos Españolas Asociadas, the association of Spanish event agencies), with its AEVEAPulse 2025 ^[6]. LÉVÉNEMENT, the French association of event communication agencies, with its 2025 client barometer ^[7].
• Destinations. Convention bureaus, the offices that promote a city or a country as a venue for conferences. For example, the Spain Convention Bureau with the preview of its MICE (meetings, incentives, conferences and events) industry report ^[8]. Or the GCB German Convention Bureau with the Fraunhofer Institute, in Future Meeting Space 2025 ^[9].
• Professional associations. ICCA, the International Congress and Convention Association, with Association Meeting Needs & Trends 2026 ^[10]. The Iberian chapter of MPI (Meeting Professionals International) with the Universitat Oberta de Catalunya, in its Estudio de Tendencias del sector MICE 2026 (MICE industry trends study 2026).
• Academic work. Articles from the Journal of Convention & Event Tourism ^[11]. Master’s dissertations such as the one from the University of Málaga on AI applied to event organisation ^[12].

There are also reports from technology suppliers and the industry press. The full list is on Athena’s sources page.

What happens to what I ask?

• Your questions are not published or indexed. Only you can see them, from your session or your account. If you pass the link to someone else, they are told it doesn’t exist.
• They are stored to improve the service. The question and the answer. Only the Sinapser team reads them, for 24 months at most, and never for advertising purposes.
• If you don’t sign up, we don’t ask for your email or a password. There is only a technical session cookie that lasts thirty days. There are no third-party or tracking cookies.
• If you sign up, your email, the sign-up date and what you accepted are stored. You sign in with a link sent to your email, with no password. The newsletter is a separate box, unticked.
• You can ask for your data to be deleted by writing to igarcia@sinapser.com.

If you work at a company with an IT department, you can pass them the privacy policy and the terms as they are ^[1].

Is there a limit on questions?

Yes, a daily limit, whether or not you have an account. With an account, it depends on your level. Athena lets you know when you reach it.

Signing up is optional. You only need it to connect Athena to your ChatGPT or Claude.

The quickest way to decide whether you trust it is to see for yourself. Ask Athena which event formats organisers expect in 2026 and open the pages it cites.

Sources

1. Sinapser Athena, “Quién está detrás” (Who is behind it), “Privacidad” (Privacy) and “Términos” (Terms), consulted on 30 September 2026.
2. UFI, “The Global Exhibition Barometer, 37th Edition”, July 2026.
3. AUMA, “AUMA-Trends 2026/2027”, 2026.
4. InEvent, “State of Enterprise Events 2026 Report”, 2026.
5. American Express Global Business Travel, “2026 Global Meetings & Events Forecast”, 2026.
6. AEVEA, “AEVEAPulse 2025”, 2025.
7. LÉVÉNEMENT, “Baromètre clients des agences de communication événementielle, édition 2025”, 2025.
8. Spain Convention Bureau, preview of the MICE Industry Report, 2025.
9. GCB German Convention Bureau and Fraunhofer IAO, “Future Meeting Space 2025”, 2025.
10. ICCA, “Association Meeting Needs & Trends 2026”, 2026.
11. Journal of Convention & Event Tourism, “From algorithms to empathy: AI-enhanced experiential leadership in hybrid events”, 2026.
12. University of Málaga, “Inteligencia Artificial aplicada a la organización de eventos” (Artificial intelligence applied to event organisation), master’s dissertation, 2025.

Frequently asked questions

Does Athena cost anything?

No. It is free and has no paid plan at all.

Which languages does it work in?

The website is in English and Spanish, and Athena answers in that language. Quotes arrive in the study’s original language, with their page.

Can I suggest a study that is missing?

Yes. Write to projects@sinapser.com with the link to the study.